While working at a big ad agency, Jason Randolph (Founder) managed 98% of client search marketing and received less than 20% of commissions paid. This didn't make sense to him.
Our philosophy is to provide the best search marketing management while keeping it simple and affordable. Spending more doesn't mean you get more.
Work with clients to understand their business
Our first step is to understand the client's business and acquisition needs. We sit down to help define a target cost per prospect. Simply, what is the most you are able to spend per new lead or sale to be profitable? This helps to define budgets and target cost per new acquisition from a business standpoint. Take the unknown out of marketing.
Optimize against your goals whether leads or sales
Our focus is driving more leads or sales for our clients at a lower cost. Our first step is to set-up advanced tracking so every lead or sale can be attributed with the original keyword searches. We can track sales, leads, and/or call backs to the keyword or phrase searched.
Constantly be optimizing
Competitors and search engines are making changes hourly. We create bidding algorithms that keep client accounts optimized in real-time. There are over 15 different triggers that we adjust to optimize client campaigns.
Landing page experience
Search marketing is far more than just editing keyword bids. We work with clients to make sure ads match the landing page experience and there is a clear path for prospects to either buy or convert to a lead. This is the most underutilized step by most search marketers.
Media billing = we don't do it
InteractiveH2O acts as consultants to manage client's search marketing. Media billing remains between the client and search engines. You will continue to get a bill for media spent directly from Google or Bing. You can always see exactly where your money is being spent.
Easy commission model
We use a simple commission model based on our client's monthly budget. This is traditionally 40% less than what other ad agencies charge. We can do this because we have no overhead or facility cost. There is no set-up cost or minimum maintenance fee. Our clients retain our services long-term without having to be locked into a contract.